Pastari - Lovers of Pasta

For the conceptual project Pastari - Lovers of Pasta, inspired by an Italian family’s pasta maker store and restaurant in Philadelphia, I crafted a refined packaging solution that brings together tradition and modern aesthetics.

The project began with the creation of a new logo, blending a classic font with a sleek, contemporary underline to highlight both heritage and innovation. The main focus was a series of packaging designs for their fresh-made pasta, with each box celebrating Italian authenticity. I integrated a custom pattern inspired by "cementine" tiles, a hallmark of Southern Italian design, to evoke a sense of cultural warmth and nostalgia.

This project merges visual appeal with meaningful storytelling, connecting the Philadelphia location with its Southern Italian roots.